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By 2005 every local authority in the UK is expected to be able to offer all its services, wherever practical, electronically to citizens and businesses. Local government faces unprecedented challenges in the time leading up to the target date for joined up government'. Of course, this is part of a much wider picture. People now expect to be able to deal with organisations by many different means, not just traditional 'face-to-face' contact. Telephone contact of course has been common for many years, and developed through the introduction of telephone banking services in the 1980s which gave rise to the 'call centre'. But today we see a broadening of people's expectations in several directions:
Electronic service delivery and managing relationships with citizens are therefore at the top of local government's agenda. Electronic delivery of services embraces many different delivery 'channels' between the authority and the citizen. These range from the telephone to the web, from conventional paper to email, and from face-to-face contact through to interactive television and beyond. It's vital that communication via these diverse channels can be co-ordinated and streamlined: this is the role of what is now known as the multi-channel contact centre. And for a contact centre and a wider service delivery strategy to be fully effective the authority must embrace the existing departmental IT systems - which hold so much valuable information about customers - and the proven processes which surround them. Its here where Business Resources can help. |